Privacy Policy | ADAS Line

This Privacy Policy explains how ADAS Line ("we", "us", or "our") collects, uses, and protects your personal information when you use our website, submit an enquiry, or otherwise contact us.

We are committed to protecting your privacy and handling your personal data responsibly and transparently.

1. Who We Are

ADAS Line is operated by an independent lead generation network.
We help connect UK drivers with approved ADAS calibration partners who can provide vehicle safety system calibration services.

You can contact us regarding this policy by email at:
info@adasline.co.uk
We do not currently operate a physical office in the United Kingdom.

2. Information We Collect

When you submit your details through our website form, we collect the following information:

Name
Phone number
Email address
Postcode
Vehicle details (make, model, registration, VIN if available)
Any message or notes you include in your submission

We also automatically collect limited technical data such as:

Your IP address
Browser type and version
Pages you visit and how long you spend on them
Source of your visit (e.g. Google Ads or organic search)

This helps us improve our website's performance and advertising relevance.

3. How We Use Your Information

We use your information to:

Identify the correct ADAS calibration process for your vehicle
Determine service coverage in your area
Forward your enquiry to an approved ADAS partner
Allow our partner to contact you directly to confirm your calibration needs and provide a non-binding quote
Improve the performance and functionality of our website

We do not perform calibration services ourselves, and we do not take payment from customers.

4. Lawful Basis for Processing

Under UK data protection law, we rely on legitimate interest as our lawful basis for processing your personal data.
This means we process your information to connect you with suitable calibration specialists — the core purpose for which you voluntarily provide it.

If you have opted into email contact or responded to marketing campaigns, we may also rely on consent for specific communications, which you can withdraw at any time.

5. How We Share Your Information

We share your enquiry details only with approved ADAS partners who can provide the calibration services you requested.

When a new enquiry is submitted:

It is securely stored in our CRM system
A notification containing the relevant details is automatically sent to our partner by email

Our partners use your information solely to contact you, confirm your request, and provide a quote.
They are independent businesses with their own privacy and data protection policies.

We do not sell, rent, or otherwise distribute your personal data to third parties for unrelated marketing.

6. Data Retention

We keep your enquiry information for a maximum of 12 months, unless required longer for administrative or legal reasons.
After this period, data is deleted or anonymised.

Analytics data (e.g. Google Ads, cookies) may be stored for longer periods in aggregated, non-identifiable form.

7. Data Security

We store data in secure cloud systems with encryption and restricted access.
Access to the CRM and submission notifications is limited to authorised personnel only.
While no system is 100% secure, we take reasonable steps to protect your information from unauthorised access, loss, or misuse.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Access: You can request a copy of the personal data we hold about you.
Correction: You can ask us to correct inaccurate or incomplete data.
Deletion: You can request deletion of your personal data ("right to be forgotten").
Restriction: You can ask us to limit how we use your data in certain circumstances.
Objection: You can object to processing based on legitimate interest.
Portability: You can request your data in a structured, commonly used format.

To exercise any of these rights, please email info@adasline.co.uk.
We may need to verify your identity before fulfilling your request.

9. Cookies and Analytics

Our website uses cookies and tracking technologies to:

Measure traffic and performance
Analyse user behaviour (e.g. time on page, form submissions)
Improve advertising relevance (e.g. Google Ads conversion tracking)

You can manage or disable cookies through your browser settings at any time.

10. Links to Other Websites

Our website may contain links to partner or third-party websites.
We are not responsible for the content, privacy, or data handling practices of those websites.
We encourage you to read their privacy policies when you visit them.

11. Changes to This Policy

We may update this Privacy Policy periodically.
Any changes will be posted on this page with a new effective date.
Continued use of the website after such updates constitutes acceptance of the revised policy.

12. Governing Law

This Privacy Policy is governed by the laws of England and Wales.
Any disputes will be handled by the courts of England and Wales.

Summary

In short:
We only use your data to connect you with a trusted ADAS calibration partner.
We keep it secure, don't sell it, and delete it when it's no longer needed.
You always stay in control of your information.